Ripley’s – Popular Misconception

Client: Ripley's Believe It or Not! Date: 23rd April 2015 Campaign Title: Popular Misconceptions Experts yesterday revealed a list of modern life’s top 50 misconceptions – including the mistaken belief coffee is made from beans and chameleons change colour to match their surroundings. Ripley’s Believe It or Not! London compiled the list of ‘faux facts’, many of which…