Interparcel – Losing Patience

The campaign INTEGRATED CAMPAIGN 72Point worked on an integrated campaign with Interparcel.com, an online parcel broker. The client commissioned a study of 2,000 people to discover the limits of British patience. Our research found "the average Brit loses patience after five minutes waiting to be served at a bar, 13 minutes waiting for a delayed…

Fair Play for Prepay

Client: Citizens Advice Bureau Date: 21st November 2014 Campaign Title: Fair Play for Prepay We were commissioned by the Citizens Advice Bureau to build an interactive game for their Fair Play for Prepay campaign. The campaign aims to raise awareness of issues surrounding prepayment meters (PPMs) - to dispell myths and increase knowledge of rights among prepayment users. The…