Ripley’s – Popular Misconception

Client: Ripley's Believe It or Not! Date: 23rd April 2015 Campaign Title: Popular Misconceptions Experts yesterday revealed a list of modern life’s top 50 misconceptions – including the mistaken belief coffee is made from beans and chameleons change colour to match their surroundings. Ripley’s Believe It or Not! London compiled the list of ‘faux facts’, many of which…

OnePoll – Blundering Brits

Client: OnePoll Date: 27th March 2015 Campaign Title: Blundering Brits Blundering Brits are leaving family, friends and workmates raging or red-faced – with their email and text gaffes, according to new research. Almost 70 per cent said they regularly send messages to the wrong person. Of those who accidentally sent a bitchy email or text message to the target…

Interparcel – Losing Patience

The campaign INTEGRATED CAMPAIGN 72Point worked on an integrated campaign with Interparcel.com, an online parcel broker. The client commissioned a study of 2,000 people to discover the limits of British patience. Our research found "the average Brit loses patience after five minutes waiting to be served at a bar, 13 minutes waiting for a delayed…

Citizens Advice Bureau – 12 Tips

Client: Citizens Advice Bureau Date: 1st December 2014 Campaign Title: 12 Tips of Christmas The Citizens Advice Bureau commissioned our design team to create twelve individual graphics themed around the 12 days of Christmas. Cleverly marketed as the 12 tips of Christmas, these graphics provided bite size advice on buying and sending gifts and cards and preventing people from…