Nationwide – Average 50-Something

Client: Nationwide Date: 27th April 2017 Campaign Title: The Average 50-Something The average fifty-something prefers Queen over The Rolling Stones, Grease over Ghostbusters and loves a repeat of Only Fools and Horses, according to new research. The Nationwide Financial Planning study of 2,000 adults aged 50 to 59 shows the average has been in a relationship…

SPANA – Commuter Bugbears

Client: SPANA Date: 15th March 2017 Campaign Title: Commuter Bugbears Pointless traffic lights, loud eating on public transport and having to stand under someone’s armpit are among commuters’ biggest bugbears. A study of 2,000 people found two-thirds dislike their journey to work and are enraged by loud mobile phone users, smelly food and thoughtless passengers who stand…

SPANA – Unpaid Working Hours

Ladbible Coverage for SPANA MailOnline Coverage for SPANA Peteborough Telegraph Coverage for SPANA The campaign THE PROJECT 72Point worked on an integrated campaign with working animal charity, SPANA. The client commissioned a survey to find out about the UK's work culture, specifically the time we spend working unpaid overtime. The survey found that British employees work…

Knowledge Academy – School of Life

The campaign THE PROJECT 72Point worked on an integrated campaign with training company, The Knowledge Academy. The client commissioned a survey of 2,000 graduates to find out about the nation's degrees. Were graduates now in careers relevant to their career? Do they wish they'd chosen an alternative route after school? Our research found that 64 per…

talkRADIO – Debt levels

This is Money talkRADIO Coverage MailOnline talkRADIO Coverage The Sun talkRADIO Coverage The New Day print coverage for talkRADIO Telegraph Business print coverage for talkRADIO MSN talkRADIO Coverage Calculator talkRADIO Coverage AOL talkRADIO Coverage The Scotsman talkRADIO Coverage The Yorkshire Post talkRADIO Coverage The campaign THE PROJECT 72Point worked on an integrated campaign with new…

Simon Jersey – Greatest Sporting Moments

Client: Simon Jersey Date:  21st March 2016 Campaign Title: Greatest Sporting Moments London 2012’s ‘Super Saturday’ has been named the Greatest Sporting Moment of all time, in a new poll. The heart-stopping August night in the Olympic stadium saw heptathlete Jessica Ennis-Hill, long jumper Greg Rutherford and distance runner Mo Farah all strike gold within just…

Sky Atlantic – Super Seventies

Client: Sky Atlantic Date:  11th February 2016 Campaign Title: Super seventies Queen were the best band of the seventies and Freddie Mercury was the best frontman according to a new survey for Sky Atlantic. The survey which marks the release of new show 'Vinyl', directed by Martin Scorsese, named the best things from the 1970s. Fleetwood…

Able Skills – The top 30 skills we wish we’d learnt at school

Client: Able Skills Date: 12th November 2015 Campaign Title: Skills we wish we had learnt at school Assembling flat pack furniture, jump-starting a car and wiring a plug are amongst the tasks Brits wish they’d been taught at school. Our study for Able Skills revealed the top 30 responsibilities adults feel they would have been better off learning than…

Retirementmove.co.uk – Grandparents living the good life

Client: RetirementMove.co.uk Date: 18th October 2015 Campaign Title: Things weren't so Gran-D Nostalgia isn't what it used to be, according to a new survey of British grandparents. Most reckon things WEREN'T "better in their day" – with internet and cheap foreign travel among the new developments that make life better today. And although many still have niggles…