British Airways – Landmarks and Boasting

Client: British Airways Date: February and March 2015 Campaign Title:  Iconic Landmarks and Social Media Boasts We recently carried out two PR Surveys for British Airways. The first was in conjunction with the British Airways 'Inspire Us' photography competition and looked at the topic of social media boasting via photographs. The second  aimed to find out a list of the most iconic…

AAT – Crazy Interview Questions

Client: AAT (Association of Accounting Technicians) Date: 5th February 2015 Campaign Title: Hot Seat - Crazy Interview Questions Brits are being left lost for words by the crazy questions posed by employers in job interviews, new research has revealed. One puzzled candidate was asked:  "Was the book Frankenstein really about state control?". Another hapless hopeful found himself pondering…

Interparcel – Losing Patience

The campaign INTEGRATED CAMPAIGN 72Point worked on an integrated campaign with Interparcel.com, an online parcel broker. The client commissioned a study of 2,000 people to discover the limits of British patience. Our research found "the average Brit loses patience after five minutes waiting to be served at a bar, 13 minutes waiting for a delayed…