Kellogg's

1st June, 2010

CRUNCH MATCH

Kellogg's are honouring Fabio Capello's entire World Cup squad - with unique packets of personalised cereals.

The Manchester-based company - which makes 750,000 boxes of cereals every day - have created one-offs packs and will send them to England's team hotel

Kellogg's came up with the idea after it emerged Wayne Rooney and Frank Lampard are big fans of CocoPops who have requested the cereal for breakfast at the tournament.

Among the packs are:

* Cole Cole pops - for Ashley Cole
* Rio-cicles - Rio Ferdinand
* Warn Flakes - Stephen Warnock
* Special K Red Barries - Gareth Barry
* Rice Heskeys - Emile Heskey
* Special J-T - John Terry
* Kai Kai Pops - Wayne Rooney

Others include Kellogg's Hart (Start) for Joe Hart, Special James for David James and
for Jamie Carragher, Carra Pops.

Michael Dawson will be sent Crunchy Nut Dawsons, while Glen Johnson will receice a pack of specially-designed Kellogg's Just Right-Back.

The funniest title goes to the Rice Kingies for Ledley King - because his dodgy knees are in danger of going Snap, Crackle or Pop.

Yesterday (Sun) a spokesman for Kellogg's said: ''We were excited to hear that Wayne Rooney's secret weapon is a bowl of Coco Pops before he runs out onto the pitch.

''When we found out that Frank Lampard does the same we thought maybe the whole squad should give it a go.

''Rooney and Lampard have had such outstanding seasons, if it works for them it might just work for everyone.''

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