Over the years we have achieved media exposure for hundreds of companies, from household names to smaller brands and business start-ups.
We work with agencies and end users to create and distribute original content, securing media coverage across radio, national press, major news sites, regional online news titles, specialist sites and blogs.
As part of SWNS, the UK’s largest independent press agency, we have direct access to a national news wire. Our own digital wire, swnsdigital.com further extends the reach of our media coverage.
To complement our content curation and seeding service, we also offer a native advertising package which guarantees coverage across 185 regional online publications. Published content includes our supplied news copy with multimedia and embedded links also featured.
We conduct research, write news copy and create content to secure exposure in print, online and on air…
We’ve secured extensive media coverage over the years. Here is what a few of our clients have to say…
72Point has been a fundamental part of our national outreach and I am always pleased with the quick turnaround and honest advice we receive for the brand. With coverage appearing in titles such as Mail Online, The Independent and Metro the results speak for themselves. We look forward to generating more ‘unbelievable’ PR content over the next year with the 72Point team.
Great coverage for our recent ‘Patience’ story. Working with the 72Point.com team for an integrated approach of a poll, infographic, news story, social experiment video, radio day, social outreach and online game, managed to get Interparcel.com great coverage. The elements appeared in The Mail, The Telegraph & Metro in print and online; across many BBC regional radio stations, through to many, many websites including The Star, MTV, BT.com, AOL & many others – too many to list! It has even been used for The BBC’s OneShow!
72Point have been an excellent source of national print coverage. This we had expected; for us the great suprise has been the eight radio interviews and one television appearance that their coverage has also directly generated.
We had great success with our ‘Office Census’ survey for Mars Drinks with coverage in the Telegraph, Mail and Express plus lots online and regionally. We do very well out of OnePoll surveys, the last release achieved 180 pieces of coverage with pieces in the Sun and Star and tonnes of regional papers.
Thanks so much for this coverage report. Great to see all the places the story landed – some great pieces! Another successful campaign – looking forward to the next one!
We worked with Chris and the team on two radio days in February and were really pleased with the results. Chris has great radio knowledge and his personal relationships with producers are a huge benefit in knowing which stories will fly. We found the team very easy to work with and we could always pick up the phone to chat about the status of the campaign with them. I’d definitely recommend them to any other agencies or brands looking to run a radio day. Go book them, what are you waiting for?!
Sticking at it: A PR survey and sell-in campaign for Irwin Mitchell Solicitors
Quarter of married couples admit ‘only being together for the kids’ and plan to divorce once their children grow up. 18 percent of the 2,000 survey respondents even have a specific date in mind to end their relationship.
This research-based story for Irwin Mitchell Solicitors was commissioned in December and released in the lead up to Christmas. Our study found that one in five considered staying together over the Christmas period before putting an end to their marriage in January – a time of year renowned for high separation and divorce rates.