content umbrella

Content Umbrella: The coming together of PR, marketing, social media and SEO

SEO, PR, digital advertising, content marketing; they all seem to be doing the same thing nowadays. As Google demands better quality content, online media consumers get turned off by display and brands look to engage rather than convert there has been an amalgamation of digital disciplines leveraged on the basic principles of creating and distributing content.

pr winners

Hippos, polar bears & paint: PR highlights of 2015

A good PR campaign or stunt can work wonders for a brand. Get the timing, tone and creativity just right and not only will you see tons of national, regional, online and broadcast coverage but thanks to social media, it can also end up going viral, giving you more exposure than money could ever buy. Here are just a few of our favourites from 2015…

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Truffle Pig: Content Marketing Evolved

It’s a marketing triple entente. Advertising giant WPP, mega-bucks Millennial-magnet Snapchat and the MailOnline have joined forces to form a global digital content agency: Truffle Pig. The announcement was made on board the swanky MailOnline Yacht during the Cannes Lions International Festival of Creativity, where John Steinberg (CEO, Daily Mail North America), Martin Sorrell (founder…