Alarming number of PRs don’t understand how a newsdesk works

Understanding how a national newsdesk works

Can you just email it, please? Six words to send a shiver of dread down the spine of any PR when attempting to “sell-in” a story to a national newsdesk. It almost certainly means that cleverly tricked out idea or cheerfully penned piece of copy is heading for the email queue graveyard, unloved and almost certainly unread. But perhaps the issue lies in the very phrase “sell-in” – and the alarming lack of a working knowledge of how a newsdesk works.

Tim Peake: Master of Content

Tim Peake: Master of content

I love Tim Peake. He’s the best thing to happen to space since Buzz Lightyear. In fact, I had originally planned to write this blog about why Tim Peake was the coolest person in the history of people but then I realised that whilst it was obviously true, that title might not wash with everyone. So after a quick rethink I decided to go down a different route: Tim Peake – Master of content

Image: tanuha2001 / Shutterstock.com

Truffle Pig: Content Marketing Evolved

It’s a marketing triple entente. Advertising giant WPP, mega-bucks Millennial-magnet Snapchat and the MailOnline have joined forces to form a global digital content agency: Truffle Pig. The announcement was made on board the swanky MailOnline Yacht during the Cannes Lions International Festival of Creativity, where John Steinberg (CEO, Daily Mail North America), Martin Sorrell (founder…