Alarming number of PRs don’t understand how a newsdesk works

Understanding how a national newsdesk works

Can you just email it, please? Six words to send a shiver of dread down the spine of any PR when attempting to “sell-in” a story to a national newsdesk. It almost certainly means that cleverly tricked out idea or cheerfully penned piece of copy is heading for the email queue graveyard, unloved and almost certainly unread. But perhaps the issue lies in the very phrase “sell-in” – and the alarming lack of a working knowledge of how a newsdesk works.