Start a Conversation this Christmas

Start a Conversation this Christmas   Most people will experience loneliness at some point in their lives. Loneliness affects everyone, but due to ill-health and bereavement, older people can feel the pain of loneliness more acutely than most.   Over 9 million people in the UK report they are constantly lonely, or experience loneliness often.…

Locker Room Talk

  We’ve all heard examples of ‘locker room talk’. When a group of like-minded peers come together and chat about all manner of things that might usually be deemed “inappropriate”. In Hollywood movies this type of chat is typically represented by a group of men in a sweaty locker room; adrenaline pumping post sports game.…

Conversation is key to men’s health

Every November, the Movember Foundation brings the issue of men’s health back into the national conversation with their well-known moustache-growing campaign. They raise awareness of the fact that men die an average of 6 years younger than women for reasons which are largely preventable, often based on a reluctance to seek help and speak out about…

Alarming number of PRs don’t understand how a newsdesk works

Understanding how a national newsdesk works

Can you just email it, please? Six words to send a shiver of dread down the spine of any PR when attempting to “sell-in” a story to a national newsdesk. It almost certainly means that cleverly tricked out idea or cheerfully penned piece of copy is heading for the email queue graveyard, unloved and almost certainly unread. But perhaps the issue lies in the very phrase “sell-in” – and the alarming lack of a working knowledge of how a newsdesk works.