Has Paid Media Found Its Mojo?

There are two types of branded content in this World; Paid and Earned. Earned media refers to the process of garnering publicity through media, blogger and influencer relations. Out of necessity it has high quality content at its heart, and has somewhat short-sightedly become the de facto model used by PR professionals because of that. But contrary to belief, PR is not synonymous with earned media.

pr winners

Hippos, polar bears & paint: PR highlights of 2015

A good PR campaign or stunt can work wonders for a brand. Get the timing, tone and creativity just right and not only will you see tons of national, regional, online and broadcast coverage but thanks to social media, it can also end up going viral, giving you more exposure than money could ever buy. Here are just a few of our favourites from 2015…

death of news

The changing media landscape

Digital media has radically altered the way we consume and interact with news. For more than 50 years, newspapers and TV have dominated news coverage almost everywhere until the internet created the low cost opportunity to go global. Digital natives rushed to change the news, while publishers and broadcasters started to build online audiences producing video-rich news channels that are accessible across the world at the touch of a button.

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Truffle Pig: Content Marketing Evolved

It’s a marketing triple entente. Advertising giant WPP, mega-bucks Millennial-magnet Snapchat and the MailOnline have joined forces to form a global digital content agency: Truffle Pig. The announcement was made on board the swanky MailOnline Yacht during the Cannes Lions International Festival of Creativity, where John Steinberg (CEO, Daily Mail North America), Martin Sorrell (founder…