72Point has been a fundamental part of our national outreach and I am always pleased with the quick turnaround and honest advice we receive for the brand. With coverage appearing in titles such as Mail Online, The Independent and Metro the results speak for themselves. We look forward to generating more ‘unbelievable’ PR content over the next year with the 72Point team.
We are a leading provider of survey-based news and content.
There’s no denying it. We all love a survey story, and we’d happily sell our own granny for a ‘Top 20’ stats-based story that makes the morning Metro and major news sites before spreading like wildfire across social media.
We work with brands and agencies to help make this happen.
Together with OnePoll, our in-house polling partner, we gather insight and generate story angles for brands. Our clients use our research findings to support campaigns and to secure media exposure.
We can provide research-only services, or if you would like our full involvement, we will help with idea generation, news copy writing and media distribution, case study sourcing, Radio Days and creating and distributing video, pictures, infographics and interactives.
Together with OnePoll, we conduct PR surveys to generate survey-led story angles.
- Research only & PR survey packages
- UK & US online research panels
- Nationally representative samples
- 2,000 respondents in 24 hours
- International panel partners
- Support with campaign & story ideas
- News copy writing by creative team
- News distribution via newswire & digital team
- Infographics and supporting visuals
- We’ve worked with 80% of PRWeek’s Top 150
Questions asked for the PR industry
Active UK & US panelists
PR surveys conducted in last decade
CREATION & DISSEMINATION
We have highly talented and creative teams of writers, designers, editors, researchers, photographers and videographers. Together we create great content designed for multiple channels and audiences.
What do our clients think?
We work with brands, agencies and in-house teams. This is what some have to say about our PR surveys…
Thank you so much for the stats. Brilliant service and speed, especially at this time of year.
We were delighted with the results, and the reports look great. Particularly good to see the infographic work out, as it gives the visual coverage which is very important to the client.
I have been very impressed with their dedication and professionalism, as well as their creativity and ability to know exactly what makes a news story. Whilst you can never guarantee that a PR campaign will be successful, it is no coincidence given their qualities that we have been delighted with ours so far!
72Point is fast and efficient with a quick turn-around on ideas and news copy, making them our first choice when planning a survey campaign to generate national news coverage.
Incredibly helpful, insightful…got us more clarity and creativity on ways to get some very challenging clients into the news pages than hours of fruitless brainstorming. They have a refreshingly simple – and realistic – approach to idea generation.
Online research panel
We have our own online consumer panels in the UK and USA, and access to panelists across the globe. We conduct quick-turnaround, reliable, robust research.
Together, OnePoll and 72Point have worked with over 80% of PRWeek’s Top 150 UK consultancies, providing stats and story angles for hundreds of clients over the last decade.
OnePoll’s PR survey software was built specifically with the PR industry in mind. We can format and run surveys quickly, and our PR survey reports are designed so that extracting newsworthy stats and demographic splits is easy.