CONTENT. COVERED.
72Point is a multi-service content agency who harness unrivalled media relationships and know-how to develop creative and strategic campaigns that generate mass media coverage.
Want to see some of our work?
Behind the Newswire
Want to know how it all works behind the scenes? Check out our explainer video.
Our Ethos
72Point is unique in its ability to use media and insight to reimagine PR. We provide news generation, research, video, photography, design and creative expertise all under one roof.
Our philosophy is to not only serve our clients with quality campaigns, but also supply the media with engaging content that captivates the attention of their audiences. Strategic, impactful content campaigns are our bread and butter, and our team of in-house specialists make headlines that drive consumer action which translates into business impact.
No other agency operates like ours in terms of volume of coverage, quality of content and diversity of output. We exist to serve the PR ecosystem, as we play a vital role in ensuring that our campaigns – and many of the other brilliant agencies we work with – are seen and heard by their target audiences.
The starting point for creativity
Our services
We’re experts in news generation but can also offer so much more. Whether you require media assets, SEO or performance analytics to measure the impact of your campaigns, we can help.
A
culture
of
creativity
Our unique approach to public relations is a combination of quality content and bespoke creative, which delivers unrivalled levels of media exposure in the UK’s top national and regional titles including lifestyle, business and consumer publications. We work alongside 62% of PR Weeks top 100 consumer agencies to help make their clients headlines roar.
"...No matter the brief, 72Point always find a way to create a strong news angle that ultimately delivers impactful media coverage.”
Gareth Lucy - Communications Director, Essity
"We wanted to create an educational resource that provided lifesaving information, was accessible and easy to digest. We’re pleased with the final result, and we’ve had over 12,000 book orders in our first two weeks!”
Esther Kuku - Director of Communications
and Engagement at Resuscitation Council UK
"The soundtrack to formula e work has been amazing. Not only has it delivered on excitement and engagement with a younger audience, but it's taken the brand into new media and new territory. Our praise is fully-charged!”
Suziey McCollum - Brand, Media and Internal Engagement Section Manager, Nissan
"For our Side Hustle Test they helped create an engaging and shareable campaign which drive 10,000s hits to our website. It was terrific and we're still dining out on it to this day.”
Paul Afshar - Marketing Director, Osome
"The combination of content - spanning video, social and news, worked perfectly together and drove lots of traffic to our all-important appeal page, smashing the target and surpassing all expectations!”
Guide Dogs - Communications Team
Mass media exposure for your brand
We deliver unrivalled levels of media exposure in the UK’s top national and regional titles.
Want to see some of our work?
Top tier media coverage
Mass media exposure for your brand
We deliver unrivalled levels of media exposure in the UK’s top national and regional titles.
Credit: Photography & Video for Taylor Hering / Paddy Power – Crouchy Conducts The Classics
Request a ratecard
